Creative Insite offers branding and website design for start-ups and small businesses.
Enabling you to confidently manage your business whilst we take care of building your brand.
Lulu Clark brings both the creative and the insight to Creative Insite.
Specialising in design and branding in agencies across the UK and Australia, Lulu has been running branding projects for both small businesses and large corporates for nearly 30 years.
Her ability to instinctively read and understand brands and how to connect them with their customers makes Lulu the perfect person to guide business owners through their own branding journey, be it the branding and marketing, or website design and ongoing relationships she builds with her clients.
Add to that Lulu's operational experience and background in starting up small businesses, and
you have found yourself someone who can provide much more value than just helping with your branding and website.
Her knowledge of some of the challenges you may face along the way puts Lulu in an ideal position to anticipate and help avoid any issues that may arise throughout your new start-up journey.
Our business is all about branding.
But what really is a brand?
A brand is not just a logo.
It's how your clients and customers perceive you, which is a result of how you portray yourself or company - visually, verbally and emotionally.
Your brand is a little bit like a signature dish - you start with a list of ingredients, devise a recipe, and ideally find an excellent chef to cook it for you!
Once your chef has perfected your dish, you'll need to think about how you'll serve it in the different places it may appear. For example, for a main dish at a wedding you would serve it very differently from if it were a bar snack in a pub. Likewise if it were for a cosy romantic dinner for two at home, it would also be presented differently.
Now, if we look at all that another way:
your signature dish = your brand
your ingredients = your services and offering
your recipe = your brand values and ethos
the chef = a branding specialist
the presentation = marketing and advertising
the wedding = website
the pub & home = social media and any other mediums
...and your branding starts to make a bit more sense (and not a swanky bit of jargon in sight!).
Why Creative Insite?
Well, not everyone possess the skills to create their own brand or website. At Creative Insite, we have the expertise to align your branding and website with your target market and business objectives.
We see the bigger picture - we don't just focus on one thing without considering all the other areas.
A logo is not a stand alone brand.
A website is not in isolation of your other collateral.
And your clients and customers have particular needs & emotions, they are not robots.
(Although we do need to think about the Google Robots, or Bots as they call themselves, when we think about SEO - which in lay-person's terms is what your prospective customers will type into Google when they look for your services online....)
As a business owner, you need to be focused on your business, not wasting valuable time learning through trial and error.
We will work with you and get it right first time, saving you time, money and effort, whilst giving you the confidence and clarity to drive your brand and business forward.
Whatever your needs, please contact us and we'll give you a call back to discuss how we can help you realise your dreams.